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Which pricing model do most coaches typically use?

Flat fee per service

Hourly rate

The pricing model that most coaches typically use is the hourly rate. This approach allows coaches to charge clients based on the amount of time they spend with them. It provides flexibility for both the coach and the client, as sessions can be scheduled according to the client's needs and allow for various levels of engagement. Clients often appreciate the transparency of an hourly fee because they can gauge their investment relative to the time spent in coaching sessions. While other models, such as flat fees per service or monthly retainers, can be utilized, they are not as universally adopted among coaches. The flat fee model might suit specific programs or packages, but it doesn't accommodate the varying session lengths that different coaching needs may require. The subscription-based model is also less common, as it generally suits industries with ongoing content or services rather than individualized coaching sessions. As a result, the hourly rate remains a prevalent choice, aligning with the personal nature of the coaching relationship.

Subscription-based model

Monthly retainer

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